We’ve been busy over at the Breakthrough Innovation Group working on our passion project, Do the Right Thing.com. Although successful at first, the original site has become somewhat inactive after the concept failed to produce the real change that we are hoping to make.

In the name of transparency and providing a useful example for the design / ux / development community, I’ve posted the Axure prototype for our next version. We’re pretty excited about the upcoming re-release, and I hope that the prototype can help show a piece of the process that our UX team goes through.
See the Axure Prototype for Do the Right Thing v2
The new design focuses on ideas – which are fundamentally more positive than complaints and compliments, because they are guaranteed to have a call to action. The final release will have a few changes, and we had the liberty of leaving out some pieces that have already been implemented on the first site, but overall this is a fine example of what a site prototype can look like.
In other news, posts have been slow recently because I’ve made a move to South America. There are challenges to being a global Web Worker, and I plan on writing a bit about the experience in the future.









LB, great proto, really great job. I love the little interaction details you did, like flag inappropraite, the ajax search…
Awesome!!
Throughout the site:
I find the use of red to indicate an official company action\comment to be quite strong; I think it would be better to use something else (like a star, or yellow highlight). Usually red has a negative connotation, not positive (on the web, it communicates errors).
Also, when I support an idea, I need a mechanism to unsupport it (like on the top ideas page)
@AnkurJ
I’ll be tracking this in the future.
Thanks for the feedback Ankur. I agree that red needs to be treated with care, but unsure that it must always be reserved for errors. Perhaps the red will make more sense in the final visual design – or perhaps not
Hello! Great prototype, but Please tell me how can I get Axure RP project for this prototype? I just started to use Axure and this is a greate example of using it. May be you can send it to me via e-mail?