Texas Learns: Usability Testing Can Save Millions
Need a case study to help justify the ROI of performing even the most basic user testing? Look no further: The Dallas Cowboys’ new $1.2 billion stadium includes a vastly expensive, 180 foot HD screen that, besides its intended uses, hangs so low that punted footballs hit it (video). The estimated costs to fix this vary (one places the cost at $2 million), but it’s pretty easy to see the value of some perfunctory usability testing here.
When you’re building a football stadium, put football players in it and let them play. This also shows why user testing your own designs isn’t sufficient: I doubt Jerry Jones can punt a ball high enough to hit that screen.