The Fastest Registration Ever:

No wizards. No forms. No Facebook Connect or Twitter Oauth popups. No typing at all.

A single click is all you need to sign up for After that, you’re in, with a profile including your picture. You’re connected to friends. You have pre-filled questions to answer based on your interests, as well as pre-filled questions to ask your friends based on their interests and mutual connections. There’s a leaderboard of your connections. You’re in. One click.

Friend ly landing landing page

Friend ly dashboard

One click later, the newsfeed

This is accomplished via Facebook’s registration plugin, and I’ve never seen it implemented so well. It assumes you have a Facebook account, and works best if you’re logged in to it. For a social app like this, that’s a pretty fair assumption.

Perhaps that’s why their early traffic numbers are looking, well, smoking hot.

Screen shot 2011 04 28 at 10 39 46 AM

  • Ed Baker

    Hi Loren,

    Thanks for your blog post about us! I’m glad to hear you like it. We are continually trying to improve the site, so please let us know if you ever have any suggestions.

    Ed Baker (CEO of

  • Cubicle Ninjas

    Love the seamless integration that had! It’s been almost two years, and I still think they did the best job at it.

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