Why Persuasive Design Should be Your Next Skill Set

“With a focus on psychology, UX designers can build services that directly help people improve their lives. It’s not new; AA and Weight Watchers were around before the Internet, and they help people through difficult and long-term behavior change. Still, there are big advances to be made. Web services are starting to blur the edges between online and offline interactions. Nike+ and Fitbit track and provide insight into your exercise. ReadyForZero helps people change their behavior and get out of credit card debt. HealthMonth creates competitive / supportive groups of people who improve at the same time.

This is grander than enabling behavior—it is changing behavior. It is also only just beginning.”

Read the rest of my guest post over at UXMag.