A socially responsible effort that is openly supported by the Breakthrough Innovation Group.
Empowering people with ideas since 2006.
About
DoTheRightThing.com is maintained by a global team of social innovators and support from the Breakthrough Innovation Group. When anyone has an idea to improve a company - their service, their activity in the world, their impact, or anything else - they can post the idea on Do The Right Thing.
Ideas are represented as plants. With various levels of community and company support, an idea can grow through the following levels:
Companies that listen to YOU, do the right thing.
Seed
1 - 5 supporters.
Sprout
6 - 30 supporters.
Big Sprout
31 - 50 supporters
Small Plant
51 - 100 supporters
Medium Plant
101 - 200 supporters
Big Plant
201 - 500 supporters
Huge Plant
501 - 1000 supporters
???
1000+ supporters
Success!
Idea has been launched by the company.
Huge Success!
Idea has been launched by the company with lots of support.
Companies receive points for launching popular ideas, and can improve their overall company ranking on Do the Right Thing.
More importantly, though, companies build a great relationship with their customers by having real, meaningful conversations and responding to the most popular requests. Companies can create official representative accounts on Do the Right Thing to communicate directly and transparently.
Companies benefit from great ideas and get credit for launching real successes.
Innovators build their "garden" by submitting great ideas.
Everyone can participate by supporting and discussing ideas.
Choosing to support an idea helps it grow and get noticed. Popular ideas are more likely to be launched.
support
supporting
10 more for next level
Commenting on ideas can result in meaningful discussions, with both consumers and companies, that make ideas even better.
People who post ideas can watch them grow in their user profile, which includes a garden representing the state of all their ideas.
