Today, we’re launching ReadyForZero, a startup dedicated to helping people manage their credit card debt.
When I decided to join ReadyForZero last November, I was burnt out.
Not that life was bad, but my work as a freelancer had left me unsatisfied. A year of subcontracting interaction design work sapped me. The projects I worked on were awesome, but I had about as much ownership over them as I do over clouds in the sky: here one minute, gone the next. Lengthy release cycles, strict NDAs, and end-of-project handoffs meant that I could hardly even talk about the products that saw the touch of my hand.
Don’t get me wrong – the projects were interesting and the people were fantastic, but one needs something more.
That’s why, with the launch of our site today, a page has been turned. This startup has put the spirit back in my step. I own my work. It owns me too. I care so deeply about it that I forget about stuff that doesn’t matter, and appreciate tenfold the stuff that does. I feel… effective.
ReadyForZero is a product designed to solve a real human problem: credit card debt. It’s not something that wants a lot of your time, but a productive and focused tool with a single real goal. At least, that’s the hope. We’ll get trolled, no doubt, and hopefully get some love too. We’ll probably help a few people get out of credit card debt, and that’s what matters.
Be warned: I’m gonna blog it up.
So get your comment buttons out, polish up that unsubscribe link, or just keep on flipping through Google Reader, but don’t think for a second that I will go ten months without posting again. (Sorry about that).